COVID-19 vaccination campaign resources

COVID vaccine banner

… travel, live music events and getting back to normality

The COVID-19 vaccination helps protect you and the people you care about. In addition to the health benefits it brings it also open doors to the things we have been missing out on. 

Over two thirds of 18-30 year olds have already had their first COVID-19 vaccination and for anyone not already vaccinated there is still time to do so.

CPNI COVID vaccine banner

Anyone 18 or over can now get the Moderna vaccine at many participating community pharmacies. Moderna, like Pfizer, is an mRNA vaccine which helps protect you from COVID-19 and serious disease. You will need to go online to find the nearest participating pharmacy and book an appointment.

Social media videos

TikTok 25-44-30-39
TikTok 18-24-29
Instagram and Snapchat 18-29
Instagram and Snapchat 30-39
1080x1080 18-29
1080x1080 30-39

 

Moderna, like Pfizer, is safe to take whether you’re planning to get pregnant, pregnant or breastfeeding and is now available at many participating pharmacies across NI.

Moderna pregnancy video

COVID-19 vaccination campaign resources

The mass media vaccination campaign, 'Every vaccination brings us close together', promotes uptake of the COVID-19 vaccine and includes the following elements:  

Television advertising

View the 40-second TV advertisement 

Also available in BSL and ISL.

View a special extended version of the TV advertisement.
This video includes behind-the-scenes footage from the making of the TV ad and an interview with Health Minister Robin Swann.

Radio advertising

Listen to the 40 second radio advertisement to encourage uptake among everyone aged 18 and over.

Campaign resources

A number of resources have been created to support the campaign.

‘Every vaccination brings us closer, together’ campaign newsletter

This newsletter provides information on the creative for the campaign, key messages, and details of the mass media advertising. Please download and share with your networks to help raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.

'Every vaccination brings us closer, together' posters

A4 version
A3 version
A2 version

This poster shows a dad getting vaccinated. He is looking forward to getting back to a football match with his son.

A4 version
A3 version
A2 version

This poster shows a female getting vaccinated. She is looking forward to getting back to a festival with her friends.

Please print and display these posters to raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.

Digital banners

Encourage people to get the COVID-19 vaccine when eligible by using these digital banners on websites and email communications, including email signature.

Digital banner 2:1 ratio
Digital banner 3:1 ratio
Digital banner 3:2 ratio

Social media assets

Download and share these assets using #COVIDVaccine on your social media channels, directing your followers to www.nidirect.gov.uk/covidvaccine for more information.

Please tag the Public Health Agency in your posts and follow our social media accounts:
Twitter: @publichealthni
Facebook: @publichealthagency
Instagram: @publichealthni

Please also share our posts directly to your own social media accounts.

Videos - Facebook, Instagram and Twitter

Every vaccination brings us closer to the people who matter
Every vaccination brings us closer to doing what we love

Static images - Facebook and Instagram

Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others

Static images - Twitter

Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others

Downloads

Attachment Size
A2 poster - female_0.pdf 133.87 KB
A2 poster - male_0.pdf 120.34 KB
A3 poster - female_0.pdf 89.83 KB
A3 poster - male_0.pdf 82.87 KB
A4 poster - female_0.pdf 72.91 KB
A4 poster - male_0.pdf 68.26 KB
Every vaccination brings us closer together - campaign newsletter_0.pdf 634.86 KB
Instagram + Facebook - Continue to follow the public health advice.png 370.04 KB
Instagram + Facebook - COVID-19 vaccines are safe.png 279.75 KB
Instagram + Facebook - Get both doses for the best protection.png 216.32 KB
Instagram + Facebook - Protect yourself and others.png 240.68 KB
Twitter - Continue to follow the public health advice.png 298.48 KB
Twitter - COVID-19 vaccines are safe.png 260.06 KB
Twitter - Get both doses for the best protection.png 199.93 KB
Twitter - Protect yourself and others.png 216.29 KB
COVID-19 vaccine digital banner 2 1 ratio.png 193.51 KB
COVID-19 vaccine digital banner 3 1 ratio.png 152.74 KB
COVID-19 vaccine digital banner 3 2 ratio.png 227.69 KB
big jab weekend square.png 1.96 MB
EMAIL SIG.JPG 710.37 KB
facebook square.png 2.26 MB
LANDSCAPE PROOF.png 1.6 MB
poster 1 belly write on.pdf 193.09 KB
poster 2 belly type on.pdf 195.04 KB
poster 3.pdf 230.29 KB
poster 4.pdf 381.87 KB
A3 poster.pdf 576.37 KB
A4 poster.pdf 576.03 KB
poster.png 350.18 KB
Big Jab Weekend Landscape png.png 2.13 MB
Big Jab weekend protrait png.png 4.11 MB
Landscape small.png 197.96 KB
Square small.png 183.64 KB
EMAIL SIG banner student.png 216.74 KB
LANDSCAPE.png 179.35 KB
EMAIL SIG B student.png 1.05 MB
square.png 171.18 KB
belly1.pdf 225.21 KB
belly2.pdf 227.8 KB
square students.png 401.26 KB
grab a jab email and banner.png 1.56 MB
square grab.png 219.8 KB
grab belly1.pdf 79.97 KB