COVID-19 vaccination campaign resources

COVID vaccine banner

… travel, live music events and getting back to normality

The COVID-19 vaccination helps protect you and the people you care about. In addition to the health benefits it brings it also open doors to the things we have been missing out on. 

Over two thirds of 18-30 year olds have already had their first COVID-19 vaccination and for anyone not already vaccinated there is still time to do so. It is now quicker and easier to get the jab so do not miss out on the opportunity.

Jabbathon campaign banner

The campaign resources in this section have been developed specifically to support ‘Jabbathon’ - a major promotion to vaccinate more students.

 

This initiative will involve 60 walk-in clinics across 30 campuses offering first jabs to students across Northern Ireland’s universities and Further Education colleges. It is all part of the ongoing drive for vaccination as the uptake rate for first doses comes close to 90% of the adult population.

 

Please download and share these resources to promote ‘Jabbathon’ taking place on campus to encourage your students to come forward for their COVID vaccine. By getting vaccinated, they will be playing a vital part in getting normality back – reducing the threat of disruption to their education and all aspects of student life.

 

Jabbathon banners/email signatures: please use either of the digital banners on your website, digital communications and email signature to help promote the Jabbathon and encourage students to get vaccinated on campus.

Social media

Jabbathon Facebook and Instagram  feed post 1
Jabbathon Facebook and Instagram  feed post 2
Jabbathon Instagram stories post 1
Jabbathon Instagram stories post 2
Jabbathon TikTok post 1
Jabbathon TikTok post 2

 

Jabbathon square graphic and landscape options: please use these graphics on your social media channels to encourage students to support Jabbathon and get vaccinated at one of the pop up clinics available on campus.

 

These posters can be printed and details of vaccination times / areas included in the space. Please display to encourage awareness and increase uptake of the COVID-19 vaccine.

 

Grab a Jab campaign banner

In addition to Jabbathon, there is an ongoing programme of localised walk-in mobile clinics for everyone aged 16 and over.

The resources below can be downloaded, shared or printed to promote pop up clinics which will be taking place across Northern Ireland, including planned walk-in vaccination clinics at the Balmoral Show later this month.

Digital advertising (VOD)

This video shows how having the COVID vaccine opens the doors to travel, live events and getting back to normality.

Social media

Festivals video
Festivals Instagram video
Festivals TikTok video

Travel 1080x1080
Travel 1080x1090
Travel TikTok

Mates 1080x1080
Mates 1080x1090

Why did you get the vaccine?

Health 1080x180
Health 1080x1090

Safer going out with my mates

 

COVID-19 vaccination campaign resources

The mass media vaccination campaign, 'Every vaccination brings us close together', promotes uptake of the COVID-19 vaccine and includes the following elements:  

Television advertising

View the 40-second TV advertisement 

Also available in BSL and ISL.

View a special extended version of the TV advertisement.
This video includes behind-the-scenes footage from the making of the TV ad and an interview with Health Minister Robin Swann.

Radio advertising

Listen to the 40 second radio advertisement to encourage uptake among everyone aged 18 and over.

Campaign resources

A number of resources have been created to support the campaign.

‘Every vaccination brings us closer, together’ campaign newsletter

This newsletter provides information on the creative for the campaign, key messages, and details of the mass media advertising. Please download and share with your networks to help raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.

'Every vaccination brings us closer, together' posters

A4 version
A3 version
A2 version

This poster shows a dad getting vaccinated. He is looking forward to getting back to a football match with his son.

A4 version
A3 version
A2 version

This poster shows a female getting vaccinated. She is looking forward to getting back to a festival with her friends.

Please print and display these posters to raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.

Digital banners

Encourage people to get the COVID-19 vaccine when eligible by using these digital banners on websites and email communications, including email signature.

Digital banner 2:1 ratio
Digital banner 3:1 ratio
Digital banner 3:2 ratio

Social media assets

Download and share these assets using #COVIDVaccine on your social media channels, directing your followers to www.nidirect.gov.uk/covidvaccine for more information.

Please tag the Public Health Agency in your posts and follow our social media accounts:
Twitter: @publichealthni
Facebook: @publichealthagency
Instagram: @publichealthni

Please also share our posts directly to your own social media accounts.

Videos - Facebook, Instagram and Twitter

Every vaccination brings us closer to the people who matter
Every vaccination brings us closer to doing what we love

Static images - Facebook and Instagram

Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others

Static images - Twitter

Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others

Downloads

Attachment Size
A2 poster - female_0.pdf 133.87 KB
A2 poster - male_0.pdf 120.34 KB
A3 poster - female_0.pdf 89.83 KB
A3 poster - male_0.pdf 82.87 KB
A4 poster - female_0.pdf 72.91 KB
A4 poster - male_0.pdf 68.26 KB
Every vaccination brings us closer together - campaign newsletter_0.pdf 634.86 KB
Instagram + Facebook - Continue to follow the public health advice.png 370.04 KB
Instagram + Facebook - COVID-19 vaccines are safe.png 279.75 KB
Instagram + Facebook - Get both doses for the best protection.png 216.32 KB
Instagram + Facebook - Protect yourself and others.png 240.68 KB
Twitter - Continue to follow the public health advice.png 298.48 KB
Twitter - COVID-19 vaccines are safe.png 260.06 KB
Twitter - Get both doses for the best protection.png 199.93 KB
Twitter - Protect yourself and others.png 216.29 KB
COVID-19 vaccine digital banner 2 1 ratio.png 193.51 KB
COVID-19 vaccine digital banner 3 1 ratio.png 152.74 KB
COVID-19 vaccine digital banner 3 2 ratio.png 227.69 KB
big jab weekend square.png 1.96 MB
EMAIL SIG.JPG 710.37 KB
facebook square.png 2.26 MB
LANDSCAPE PROOF.png 1.6 MB
poster 1 belly write on.pdf 193.09 KB
poster 2 belly type on.pdf 195.04 KB
poster 3.pdf 230.29 KB
poster 4.pdf 381.87 KB
A3 poster.pdf 576.37 KB
A4 poster.pdf 576.03 KB
poster.png 350.18 KB
Big Jab Weekend Landscape png.png 2.13 MB
Big Jab weekend protrait png.png 4.11 MB
Landscape small.png 197.96 KB
Square small.png 183.64 KB
EMAIL SIG banner student.png 216.74 KB
LANDSCAPE.png 179.35 KB
EMAIL SIG B student.png 1.05 MB
square.png 171.18 KB
belly1.pdf 225.21 KB
belly2.pdf 227.8 KB
square students.png 401.26 KB
grab a jab email and banner.png 1.56 MB
square grab.png 219.8 KB
grab belly1.pdf 79.97 KB