COVID-19 vaccination campaign resources

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The PHA is running a public information campaign to encourage uptake of the COVID-19 vaccine.

Timed to coincide with the vaccination programme reaching younger age groups, the campaign aims to encourage anyone aged 18 years and over and not already vaccinated to take up their invitation when called for the COVID-19 vaccine. 

‘Every vaccination brings us closer, together’

The campaign features memories of life before COVID-19 with the hope of picking these moments up again in the future. The advertising also shows how getting the vaccination is a simple thing to do and will help bring us closer, not only to our friends and family, but closer to life feeling normal again.

The campaign’s key messages are:

  • Even if you don’t think you need the COVID-19 vaccination it will help protect you and those close to you.

  • COVID-19 vaccines are safe.

  • Two doses are needed for best protection.

  • It is important to continue to follow public health advice after you have been vaccinated.

  • Go to www.nidirect.gov.uk/covidvaccine to learn more and to book your vaccination appointment.

Television advertising

View the 40-second TV advertisement 

Also available in BSL and ISL.

View a special extended version of the TV advertisement.
This video includes behind-the-scenes footage from the making of the TV ad and an interview with Health Minister Robin Swann.

Campaign resources

A number of resources have been created to support the campaign.

‘Every vaccination brings us closer, together’ campaign newsletter

This newsletter provides information on the creative for the campaign, key messages, and details of the mass media advertising. Please download and share with your networks to help raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.

'Every vaccination brings us closer, together' posters

A4 version
A3 version
A2 version

This poster shows a dad getting vaccinated. He is looking forward to getting back to a football match with his son.

A4 version
A3 version
A2 version

This poster shows a female getting vaccinated. She is looking forward to getting back to a festival with her friends.

Please print and display these posters to raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.

Digital banners

Encourage people to get the COVID-19 vaccine when eligible by using these digital banners on websites and email communications, including email signature.

Digital banner 2:1 ratio
Digital banner 3:1 ratio
Digital banner 3:2 ratio

Social media assets

Download and share these assets using #COVIDVaccine on your social media channels, directing your followers to www.nidirect.gov.uk/covidvaccine for more information.

Please tag the Public Health Agency in your posts and follow our social media accounts:
Twitter: @publichealthni
Facebook: @publichealthagency
Instagram: @publichealthni

Please also share our posts directly to your own social media accounts.

Videos - Facebook, Instagram and Twitter

Every vaccination brings us closer to the people who matter
Every vaccination brings us closer to doing what we love

Static images - Facebook and Instagram

Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others

Static images - Twitter

Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others