COVID-19 vaccination campaign resources
… travel, live music events and getting back to normality
The COVID-19 vaccination helps protect you and the people you care about. In addition to the health benefits it brings it also open doors to the things we have been missing out on.
Over two thirds of 18-30 year olds have already had their first COVID-19 vaccination and for anyone not already vaccinated there is still time to do so. It is now quicker and easier to get the jab so do not miss out on the opportunity.
The campaign resources in this section have been developed specifically to support ‘Jabbathon’ - a major promotion to vaccinate more students.
This initiative will involve 60 walk-in clinics across 30 campuses offering first jabs to students across Northern Ireland’s universities and Further Education colleges. It is all part of the ongoing drive for vaccination as the uptake rate for first doses comes close to 90% of the adult population.
Please download and share these resources to promote ‘Jabbathon’ taking place on campus to encourage your students to come forward for their COVID vaccine. By getting vaccinated, they will be playing a vital part in getting normality back – reducing the threat of disruption to their education and all aspects of student life.
Jabbathon banners/email signatures: please use either of the digital banners on your website, digital communications and email signature to help promote the Jabbathon and encourage students to get vaccinated on campus.
Social media
Jabbathon Facebook and Instagram feed post 1
Jabbathon Facebook and Instagram feed post 2
Jabbathon Instagram stories post 1
Jabbathon Instagram stories post 2
Jabbathon TikTok post 1
Jabbathon TikTok post 2
Jabbathon square graphic and landscape options: please use these graphics on your social media channels to encourage students to support Jabbathon and get vaccinated at one of the pop up clinics available on campus.
These posters can be printed and details of vaccination times / areas included in the space. Please display to encourage awareness and increase uptake of the COVID-19 vaccine.
In addition to Jabbathon, there is an ongoing programme of localised walk-in mobile clinics for everyone aged 16 and over.
The resources below can be downloaded, shared or printed to promote pop up clinics which will be taking place across Northern Ireland, including planned walk-in vaccination clinics at the Balmoral Show later this month.
This video shows how having the COVID vaccine opens the doors to travel, live events and getting back to normality.
Social media
Festivals video
Festivals Instagram video
Festivals TikTok video
Travel 1080x1080
Travel 1080x1090
Travel TikTok
Mates 1080x1080
Mates 1080x1090
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Health 1080x1090
COVID-19 vaccination campaign resources
The mass media vaccination campaign, 'Every vaccination brings us close together', promotes uptake of the COVID-19 vaccine and includes the following elements:
Television advertising
View the 40-second TV advertisement
Also available in BSL and ISL.
View a special extended version of the TV advertisement.
This video includes behind-the-scenes footage from the making of the TV ad and an interview with Health Minister Robin Swann.
Radio advertising
Listen to the 40 second radio advertisement to encourage uptake among everyone aged 18 and over.
Campaign resources
A number of resources have been created to support the campaign.
‘Every vaccination brings us closer, together’ campaign newsletter
This newsletter provides information on the creative for the campaign, key messages, and details of the mass media advertising. Please download and share with your networks to help raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.
'Every vaccination brings us closer, together' posters
A4 version
A3 version
A2 version
This poster shows a dad getting vaccinated. He is looking forward to getting back to a football match with his son.
A4 version
A3 version
A2 version
This poster shows a female getting vaccinated. She is looking forward to getting back to a festival with her friends.
Please print and display these posters to raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.
Digital banners
Encourage people to get the COVID-19 vaccine when eligible by using these digital banners on websites and email communications, including email signature.
Digital banner 2:1 ratio
Digital banner 3:1 ratio
Digital banner 3:2 ratio
Social media assets
Download and share these assets using #COVIDVaccine on your social media channels, directing your followers to www.nidirect.gov.uk/covidvaccine for more information.
Please tag the Public Health Agency in your posts and follow our social media accounts:
Twitter: @publichealthni
Facebook: @publichealthagency
Instagram: @publichealthni
Please also share our posts directly to your own social media accounts.
Videos - Facebook, Instagram and Twitter
Every vaccination brings us closer to the people who matter
Every vaccination brings us closer to doing what we love
Static images - Facebook and Instagram
Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others
Static images - Twitter
Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others
