COVID-19 vaccination campaign resources
… travel, live music events and getting back to normality
The COVID-19 vaccination helps protect you and the people you care about. In addition to the health benefits it brings it also open doors to the things we have been missing out on.
Over two thirds of 18-30 year olds have already had their first COVID-19 vaccination and for anyone not already vaccinated there is still time to do so.
Anyone 18 or over can now get the Moderna vaccine at many participating community pharmacies. Moderna, like Pfizer, is an mRNA vaccine which helps protect you from COVID-19 and serious disease. You will need to go online to find the nearest participating pharmacy and book an appointment.
Social media videos
TikTok 25-44-30-39
TikTok 18-24-29
Instagram and Snapchat 18-29
Instagram and Snapchat 30-39
1080x1080 18-29
1080x1080 30-39
Booster campaign 12-15
Booster campaign map
Booster campaign parents 1
Booster campaign parents 2
Booster campaign 9-16
Moderna, like Pfizer, is safe to take whether you’re planning to get pregnant, pregnant or breastfeeding and is now available at many participating pharmacies across NI.
Promoting COVID-19 vaccination in your area
Case study template
Case study short summaries
Belly Posters
The following assets may be helpful to encourage awareness of COVID-19 vaccination opportunities in local areas.
A3 Belly poster. Print out or download to promote vaccination opportunities in your area.
A3 Belly poster. Print out or download to promote vaccination opportunities in your area.
A4 Belly poster. Print out or download to promote vaccination opportunities in your area.
A4 Belly poster. Print out or download to promote vaccination opportunities in your area.
COVID-19 vaccination campaign resources
The mass media vaccination campaign, 'Every vaccination brings us close together', promotes uptake of the COVID-19 vaccine and includes the following elements:
Television advertising
View the 40-second TV advertisement
Also available in BSL and ISL.
View a special extended version of the TV advertisement.
This video includes behind-the-scenes footage from the making of the TV ad and an interview with Health Minister Robin Swann.
Radio advertising
Listen to the 40 second radio advertisement to encourage uptake among everyone aged 18 and over.
Campaign resources
A number of resources have been created to support the campaign.
‘Every vaccination brings us closer, together’ campaign newsletter
This newsletter provides information on the creative for the campaign, key messages, and details of the mass media advertising. Please download and share with your networks to help raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.
'Every vaccination brings us closer, together' posters
A4 version
A3 version
A2 version
This poster shows a dad getting vaccinated. He is looking forward to getting back to a football match with his son.
A4 version
A3 version
A2 version
This poster shows a female getting vaccinated. She is looking forward to getting back to a festival with her friends.
Please print and display these posters to raise awareness of the campaign and to encourage uptake of the COVID-19 vaccine.
Digital banners
Encourage people to get the COVID-19 vaccine when eligible by using these digital banners on websites and email communications, including email signature.
Digital banner 2:1 ratio
Digital banner 3:1 ratio
Digital banner 3:2 ratio
Social media assets
Download and share these assets using #COVIDVaccine on your social media channels, directing your followers to www.nidirect.gov.uk/covidvaccine for more information.
Please tag the Public Health Agency in your posts and follow our social media accounts:
Twitter: @publichealthni
Facebook: @publichealthagency
Instagram: @publichealthni
Please also share our posts directly to your own social media accounts.
Videos - Facebook, Instagram and Twitter
Every vaccination brings us closer to the people who matter
Every vaccination brings us closer to doing what we love
Static images - Facebook and Instagram
Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others
Static images - Twitter
Continue to follow the public health advice
COVID-19 vaccines are safe
Get both doses for the best protection
Protect yourself and others
