Talking really helps suicide prevention campaign resources
The Public Health Agency’s ‘Talking really helps’ mass media campaign is running from November 2025 to March 2026. The campaign aims to encourage anyone with feelings of anxiety or distress, or who is in crisis, to start the conversation about their real feelings. The campaign also promotes Lifeline, Northern Ireland's crisis response helpline.
See the briefing newsletter for further information. Please help promote the campaign by sharing the assets below via your own communication channels.
Video advertisement (for viewing only)
‘Talking really helps’ 30-second video advertisement
Also available in British Sign Language and Irish Sign Language.
Please help promote the campaign by sharing the assets below via your own communication channels.
Social media assets
Please support the campaign through your own social media channels by creating your own posts using the social media copy and assets below or by liking and sharing the social content posted from:
Facebook: @PublicHealthAgency
Instagram: @PublicHealthNI
Talking really helps social media suggested words
Video assets
For Facebook and X, use 1:1 or 4:5. For Reels and Stories on Facebook and Instagram, use 9:16.
Lifeline service user quotes 1- 4:5
Lifeline service user quotes 1 - 9:16
Lifeline service user quotes 2 - 4:5
Lifeline service user quotes 2 - 9:16
Lifeline service users quotes 3 - 4:5
Lifeline service user quotes 3 - 9:16
Lifeline phone kiosk social edit - 4:5
Lifeline phone kiosk social edit - 9:16
Talking really helps 30s video - 1:1
Talking really helps 30s video - 9:16
Talking really helps 15s male video - 1:1
Talking really helps 15s male video - 9:16
Talking really helps 15s female video - 1:1
Talking really helps 15s female video - 9:16
Lifeline counsellor video (calls) - 1:1
Lifeline counsellor video (calls) - 9:16
Lifeline counsellor video (not a burden) – 1:1
Lifeline counsellor video (not a burden) – 9:16
Lifeline counsellor video (things can get better) – 1:1
Lifeline counsellor video (things can get better) – 9:16
Signs to call Lifeline video - 1:1
Signs to call Lifeline video - 9:16
Signs you may need to call Lifeline animation - 1:1
Signs you may need to call Lifeline animation - 9:16
Image assets
I can barely cope static image - 4:5
Web page and email signature banners
Please find below web page and email signature banners in various dimensions to help promote the campaign.
Posters
Please find below A3 and A4 posters to promote the campaign.