Talking really helps suicide prevention campaign resources

Lifeline web banner with words I'm not alright with 'Talking really helps' speech bubble over 'not'.

The Public Health Agency’s ‘Talking really helps’ mass media campaign is running from November 2025 to March 2026. The campaign aims to encourage anyone with feelings of anxiety or distress, or who is in crisis, to start the conversation about their real feelings. The campaign also promotes Lifeline, Northern Ireland's crisis response helpline.

See the briefing newsletter for further information. Please help promote the campaign by sharing the assets below via your own communication channels.

Television advertising (for viewing only)

‘Talking really helps’ 30-second TV advertisement

Also available in British Sign Language and Irish Sign Language.

Please help promote the campaign by sharing the assets below via your own communication channels.

Social media assets

Please support the campaign through your own social media channels by creating your own posts using the social media copy and assets below or by liking and sharing the social content posted from:

X: @PublicHealthNI

Facebook: @PublicHealthAgency

Instagram: @PublicHealthNI

Talking really helps social media suggested words

Video assets

For Facebook and X, use 1:1. For Reels and Stories on Facebook and Instagram, use 9:16.

Talking really helps 30s video - 1:1

Talking really helps 30s video - 9:16

Talking really helps 15s male video - 1:1

Talking really helps 15s male video - 9:16

Talking really helps 15s female video - 1:1

Talking really helps 15s female video - 9:16

Lifeline counsellor video (calls) - 1:1