The PHA has taken as one of its building blocks ‘Building sustainable communities’, one of the core themes proposed by Sir Michael Marmot in his 2010 report Fair society, healthy lives. In this report, Marmot advocates that organisations should:

The PHA is committed to partnership working to address health inequalities and improve the health and social wellbeing of the population in Northern Ireland. This includes working in collaboration with the community, voluntary, public, private and academic sectors to address factors that contribute to poverty and ill health, and to ensure a decent standard of living for all.

• 26% of Year 6 pupils said they had been bullied once or twice in the “past couple of months” and 17.1% said they had been bullied “two or three times a month” or more often during the past couple of months.
• 37% of all respondents to the Young Life and Times Survey in Northern Ireland (16 year olds) said they had been bullied in school.
• Children’s sense of wellbeing and life satisfaction in the United Kingdom (UK) falls well below other European countries.

The PHA is committed to both innovation in, and implementation of, work that helps children and young people secure the best start in life. In particular, the PHA will progress evidence-based work that supports early childhood development.

The PHA’s publications team oversees the development and production of a wide range of high quality electronic and printed support materials for both health professionals and members of the public. The materials – ranging from training materials, campaign materials and scientific research reports, to booklets, information leaflets and posters – are produced to support and promote the various work areas within the PHA.

The publications team works closely with the relevant subject lead and ensures that:

The public information campaigns function within the PHA is responsible for the overall development, management, implementation and monitoring of multi-media campaigns, which cover a wide range of health issues and programmes.

The campaigns are used to raise awareness of important health issues and stimulate groups or individuals to seek information and services.

Through any increase in knowledge, people can over time change attitudes and longer term, particularly when other intervention programmes are used, change their behaviour. 

PHA staff provide particular expertise on service evaluation and review, assessment of the health and wellbeing needs of the population, and evidence-based practice. They also have a key role in supporting the development, implementation and evaluation of regional service frameworks.

Population screening programmes have a key role to play in early detection of disease and a range of programmes are currently available in Northern Ireland. The PHA has responsibility for commissioning, coordinating and quality assuring these programmes.