Public information campaigns
The public information campaigns function within the PHA is responsible for the overall development, management, implementation and monitoring of multi-media campaigns, which cover a wide range of health issues and programmes.
The campaigns are used to raise awareness of important health issues and stimulate groups or individuals to seek information and services.
Through any increase in knowledge, people can over time change attitudes and longer term, particularly when other intervention programmes are used, change their behaviour.
PHA staff provide particular expertise on service evaluation and review, assessment of the health and wellbeing needs of the population, and evidence-based practice. They also have a key role in supporting the development, implementation and evaluation of regional service frameworks.
Population screening programmes have a key role to play in early detection of disease and a range of programmes are currently available in Northern Ireland. The PHA has responsibility for commissioning, coordinating and quality assuring these programmes.
Neonatal Intensive Care Outcomes Research and Evaluation (NICORE) has been routinely collecting data on neonatal units in Northern Ireland since 1994. We use this data to monitor a number of key quality markers and to ensure consistently high standards of care so that all babies admitted to a neonatal unit in Northern Ireland will benefit. The NICORE database is an important source of information which allows:

