The Public Health Agency (PHA) is helping to fund the ‘Roadwise’ initiative to promote safer driving in the Banbridge area. (Other areas included are Bangor/Ards, Carrick/Larne and Enniskillen. See below for attached press releases.) The initiative, from the Institute of Advanced Motorists (IAM), is available to drivers and passengers aged 17–24. It aims to make young people more aware of the risks they face when driving, and how to reduce them – helping to make them safer on the road and cheaper to insure.

The Six Nations provides the opportunity to enjoy the thrill of great rugby with family and friends however, the Public Health Agency (PHA) would like to remind people that big sporting events are also the alcohol retailers’ dream, with sponsorship, special promotions and happy hours fuelling the tendency to over-indulge.

Around 9,000 new cases of cancer are diagnosed each year in Northern Ireland. However, one third of cancers are preventable, and early detection helps successful treatment, the Public Health Agency (PHA) highlights today, World Cancer Day.

Call Lifeline: 0808 808 8000 if you need confidential support services and advice. This is a free helpline service available 24/7. You can also access the website www.lifelinehelpline.info Suicide prevention support meeting in Colin The Public Health Agency continues to work with the Colin Health for All Suicide Prevention Task Group who met yesterday, Sunday 30th January 2011, to consider the issues relating to recent tragic events and loss of life in the area.

The Public Health Agency (PHA) is putting the spotlight on cervical screening during cervical cancer prevention week (23–29 January 2011). Each year in Northern Ireland around 90 cases of cervical cancer are diagnosed and 20 to 30 women will die from the disease. The PHA has responsibility for the Northern Ireland Cervical Screening Programme and is taking this opportunity to emphasise the importance of going for a screening test, when invited.

A recent article published in the BMJ questioned the optimum duration of exclusive breastfeeding and the timing of introduction of solid foods for infants (1). This paper received significant local and national media coverage, feedback from journalists and parents included the call for present guidelines on weaning to be changed in line with the BMJ paper.(1) It is now acknowledged that parents of young children may be feeling anxious or confused by the apparent mixed messages and will need to be reassured that current guidance with regard to optimising infant nutrition remains valid.

The Public Health Agency (PHA), Health and Social Care Board (HSCB) and the Department of Health, Social Services and Public Safety (DHSSPS) hosted a further briefing today to outline the current position on flu and seasonal winter pressures. The PHA flu bulletin for the period 15-21 January 2011 shows that new flu cases and GP consultation rates continue to decrease. There were only 41 new laboratory confirmed cases of swine flu in Northern Ireland last week compared to 86 in the second week of January 2011.

The Public Health Agency (PHA) today welcomed the publication of the Early Intervention: The Next Steps report. The report, by MP Graham Allen, aims to inform the government on how best to achieve the most effective approaches to early years development, particularly for children aged 0–3 years. It was requested by Prime Minister David Cameron in July 2010 and is the first of two to be published.

Joint partnership press release To mark National Obesity Week (17–23 January) Action Cancer and the Public Health Agency joined forces to offer parents across Northern Ireland quick and healthy ideas for their children’s lunchboxes. To view the press release see the attached PDF document below.