New obesity prevention campaign launched by the PHA
The Public Health Agency (PHA) is launching a new obesity prevention campaign ahead of the New Year raising awareness about portion sizes and the impact on weight and health. A new TV ad will be on our screens from 27 December focusing on reducing portion size as a way for anyone who is overweight or obese to reduce their weight. The public information campaign will also feature video on demand, radio, outdoor, social media and display advertising. The most recent health survey report (2019/2020) shows 65% of adults in Northern Ireland were either overweight (38%) or obese (27%). There is also