Social network interventions can lead to potential health benefits
A research team from Queen’s, with support from the Public Health Agency (PHA), has found social network interventions, such as Facebook posts and sponsored ads, educating popular teenagers to spread health messages to peer groups can have a positive effect on public health behaviours and outcomes. The research was carried out in partnership with the University of Southern California. Dr Ruth Hunter, from the Centre for Public Health at Queen’s University Belfast and lead author on the paper, explained: “Humans are embedded in social networks and these networks obey very particular rules -